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The Top TED Talks for Marketers to Watch Before 2016

Posted by Natasha Aidinyantz, under , on November 26, 2015, No Comments
TED Talks for marketers to watch before 2016

If you haven’t yet watched a TED talk, TED talks are world renowned for being the best presentations from people who are on top in their industry. There’s a lot to learn from TED talks no matter what industry you’re in. But as I am only interested in marketing I have collected the top TED talks for marketers that will inspire you. This blog post will share with you some of our favourite ones for marketers, they’ll help you plan ahead of for your 2016 marketing.

Top TED Talks for Marketers:

Malcom Gladwell: Choice, Happiness and Spaghetti Sauce

How did we go from  having so little choices to having too many choices? Brands today are embracing the diversity of taste and Malcom Gladwell explains how pscyhophysicist named Howard Moskowitz dug deeper into what consumers really want.

Rory Sutherland: Life Lessons from an Ad Man

Here’s a few reasons why advertising is vital for businesses. Value is a matter of perception, persuasion is better than compulsion, and modern communication fosters interaction between consumer and brands.

Andrew Stanton: The Clues to a Great Story

The writer of all three Toy Story movies explains what makes a great story. The perfect TED talk for every content marketer.

Dan Cobley: what Physics Taught Me About Marketing

Physics can teach us a lot about marketing. Newton’s Law, Heisenbery Principle and thermodynamics can all be found in marketing practices.

John Gerzema: The Post-Crisis Consumer

Have we come to a time where the consumer is now in control. Consumers have moved from a state of anxiety to interaction where they remove themselves from the liability and risk whilst remaining in power. This TED talks focuses on how consumers have adjusted their budget to accommodate their lifestyle.

Kevin Allocca: Why Videos Go Viral

How does a video on YouTube get so many millions of views? There isn’t a secret formula to virality but you can get some interesting tips from some of the most viral videos in the world.

Renny Gleeson: 404, the Story of a Page Not Found

Your 404 page can be an opportunity for your website to build a better relationship with your users. This talk will get you excited about what you can do with a 404. The possibilites are endless.

Amy Lockwood: Selling Condoms in the Congo

Amy tells a story of the marketing of condoms in the Congo. She explains that messaging is an important aspect of marketing and a big part of the messaging is to ask yourself WHO is your customer.

Sheena Iyengar: How to Make Choosing Easier

We make a lot of choices everyday, most of these choices are made in under one minute. So how do we make chosing easier? And is too many choices really a good thing?

Is there a TED talk for marketers you love that isn’t in this blog post? Let us know, and don’t forget to share this blog post too.


Making Your Recruitment Website Better than Your Competitors’

Posted by Simon Berry, under , on November 24, 2015, No Comments
Making Your Recruitment Website Better than Your Competitors

For recruitment companies, any chance to stand out against competitors is really important. If that’s your website, social media, or any other way that candidates and clients will notice it is worth doing. Your recruitment website is a key part of your recruitment business and process for recruiting, so it’s vital that it’s a good one. Is the UX good, is it visually appealing? Simon Berry walks you through some ways your recruitment website can improve here.

Remember when finding a job involved trudging in all weathers to the local Job Centre, to scan the pinned-up Situations Vacant ads on the boards? Fretting over what the future might bring… Wrestling with hopes and fears… And once there, entertaining thoughts like: “Shelf stacking for 60p an hour? Not on your Nelly, mate!” and “Platewash operative urgently needed to join highly motivated, multi-talented team in the exciting Catering Sector? That means “Dishwasher wanted for greasy spoon cafe, right?!”

Well, those days are long gone, thankfully. Now, like just about everything else in life, job-seeking happens mostly online. And, for candidates and employers alike, it has become a much more exciting and edifying experience too!

You need more than ‘just a website’

Having a basic recruitment agency website, with a decent jobs board, and How to write a great CV articles etc. included is fine, but these days, it simply isn’t enough, not if you’re seriously going to compete. To vie in what is an increasingly aggressive market, your recruitment agency website needs to utilise leading-edge website technology to the full, including responsive content that jobseekers will find relevant, useful and helpful — content that powerfully engages.

When it comes to talent acquisition, employers also much prefer using a cool and current, reactive site. (Maybe because it helps make them feel more cool and current too?)

The kind of sites we’re talking about here are ones that work well with a jobs board, but also include ALL this when offering a greatly enhanced user experience:

  • Registration and profile management
  • CV uploading
  • Quick job descriptions
  • Job alerts
  • Timesheets
  • Images
  • Video


  • Social Media – Candidates can sign in to LinkedIn, Twitter and Facebook to start sharing jobs right away

If you’re in recruitment, all this can help make your website much more influential. That means you are virtually guaranteed to find increased business through gaining a vital edge on other agencies who are slower off the mark when it comes to moving with the times, and through enhancing your brand identity overall.

Give your audience no reason to look elsewhere online

Having a website jam-packed with recruitment features can also help establish your site in the minds of candidates and employers as the go-to site: the ideal site to visit whenever required and, crucially, a total solution to their problem, all in one place.

No need to commission a whole new site

So, if at present you’ve only got a basic recruitment website, how can you get all this extra super-duper responsive stuff without breaking the bank, through commissioning a brand new website and going through all the rigmarole that designing and launching a new site involves? The simple answer could be — bolt on an easy-to-set-up-and-use recruitment portal to your existing site.

Make job searching and recruitment a pleasure

By giving your candidates a place where they can manage their applications and benefit in myriad ways through feeding directly into your recruitment processes, you are helping to take the pressure off and making their job search an enjoyable and rewarding experience, rather than an ordeal (many may be feeling somewhat anxious about what their future holds, after all).

It will be business as usual. Promise!

Finally, don’t worry that ‘bolting on’ will mean your dedicated team will become swamped with time-consuming extra admin. No way. Your consultants will be free to get on with their tasks as normal and also to make more contacts and placements. Why? Because good plugged-in recruitment website portals should also come with smooth CRM integration.

What did you think of this article? Don’t forget to share it on social media and let us know what you think about it.