If you haven’t yet watched a TED talk, TED talks are world renowned for being the best presentations from people who are on top in their industry. There’s a lot to learn from TED talks no matter what industry you’re in. But as I am only interested in marketing I have collected the top TED talks for marketers that will inspire you. This blog post will share with you some of our favourite ones for marketers, they’ll help you plan ahead of for your 2016 marketing.
Top TED Talks for Marketers:
Malcom Gladwell: Choice, Happiness and Spaghetti Sauce
How did we go from having so little choices to having too many choices? Brands today are embracing the diversity of taste and Malcom Gladwell explains how pscyhophysicist named Howard Moskowitz dug deeper into what consumers really want.
Rory Sutherland: Life Lessons from an Ad Man
Here’s a few reasons why advertising is vital for businesses. Value is a matter of perception, persuasion is better than compulsion, and modern communication fosters interaction between consumer and brands.
Andrew Stanton: The Clues to a Great Story
The writer of all three Toy Story movies explains what makes a great story. The perfect TED talk for every content marketer.
Dan Cobley: what Physics Taught Me About Marketing
Physics can teach us a lot about marketing. Newton’s Law, Heisenbery Principle and thermodynamics can all be found in marketing practices.
John Gerzema: The Post-Crisis Consumer
Have we come to a time where the consumer is now in control. Consumers have moved from a state of anxiety to interaction where they remove themselves from the liability and risk whilst remaining in power. This TED talks focuses on how consumers have adjusted their budget to accommodate their lifestyle.
Kevin Allocca: Why Videos Go Viral
How does a video on YouTube get so many millions of views? There isn’t a secret formula to virality but you can get some interesting tips from some of the most viral videos in the world.
Renny Gleeson: 404, the Story of a Page Not Found
Your 404 page can be an opportunity for your website to build a better relationship with your users. This talk will get you excited about what you can do with a 404. The possibilites are endless.
Amy Lockwood: Selling Condoms in the Congo
Amy tells a story of the marketing of condoms in the Congo. She explains that messaging is an important aspect of marketing and a big part of the messaging is to ask yourself WHO is your customer.
Sheena Iyengar: How to Make Choosing Easier
We make a lot of choices everyday, most of these choices are made in under one minute. So how do we make chosing easier? And is too many choices really a good thing?
Is there a TED talk for marketers you love that isn’t in this blog post? Let us know, and don’t forget to share this blog post too.