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New to Facebook Ads, Here’s How To Setup A Custom Audience for Site Visits

Posted by Anthony Stretten, under , on April 23, 2015, No Comments
Target-Adience

For many of you out there, Facebook will be one of you main brand channels you use to curate and share content. With your main activity trying to optimise the use of your audience to sell your products/services or even grow that audience. Well the first recommendation before we even start will be to make sure you setup a Business Manager account and migrate your Fan page to this account dashboard as you will see improved service via the Power Editor (see more about this here).  Not sure how to setup the Business Manager account? Click here to a quick guide from Facebook.

Once you are migrated and setup you will then be ready to start improving sales and targeting users who visit your website.

So, what is a Custom Audience and how is it used?

The custom audience feature of Facebook Ads also you to track visitor to your site via a Pixel Tracking Code. This pixel is fired everything someone unique visits the website. More about the Pixel later on.

With this audience now populating, you can start to create Ad Campaigns that will be sent to these specific user. We know that the users are interested in your site so will more inclined to purchase a product or service from you. You just need to give them enough reasons not to buy and you will start make says

How to setup a Custom Audience

Creating a Custom Audience is really simple and quick. Just follow the steps below.

Steps 1-3

Login to your Ad account and click on the Audience menu option. Once in the Audience page to will see the Create Audience button in the top right hand corner.

Steps 4

You will now be shown 3 options to create the audience. Customer List, Website Traffic and App Activity. We are going to using the Website Traffic option.

Steps 5-6

From here you will now be shown a few options on what domain you would like track. For this instance we will just be using Anyone who visits your website.

Now select your website from the list and make sure that you change the In the Last section to 180 days (max). This will be anyone who have visited in the last 180 days. For more target campaign with time constraints then you could leave it at 30 days.

Name the audience and you are done.

Steps 7-8

Now that the audience has been made we can start to track the users who visit the site. If you have not added a tracking pixel to the website already, then we can get the Pixel code from the audience and implement onto the site this way.

To get the code, just tick the audience created, click Actions then View Pixel. You can not copy the pixel code and add it between <head></head> to the page template of you site. Make sure it on every page possible.

Important Note

That’s it all done. Now after 2-3 weeks let the audience grow and start to this think about how you can leverage this data and improve your sales. Make sure your Ads have a dedicated Landing Page and have a real incentive for the user to buy. Put yourself through the process and think like they would think.

 

Why Your Blog Has an Ego and What to Do About It

Posted by Natasha Aidinyantz, under , on April 21, 2015, No Comments
Why Your Blog Has an Ego and What to Do About It

Have you ever planned a party or networking event and forgot to invite everyone to it? Probably not. So why are you writing content and not sharing it with your audience?

It might seem that I’ve made quite a striking comparison but the online world is only a reflection of the offline world. Just like you might plan a networking event for your business to attract new clients or retain the one’s you already have – you will also have a blog and website to do the same thing.

When you open a new establishment you work hard to make sure people know about it and visit you. So why work so hard at producing content that no one is going to read?

Let go of the ego

Your business may be unique but in this day and age but it certainly has competition coming from somewhere.

That means when you start a blog you’re probably going to cover topics that are already all over the internet. Keeping your content all alone on your website and expecting everyone to flock to it is giving your blog an ego.

Not only do you want to share your content with your social media audience but you want your audience to share your content. How else can you expect it to go viral.

Is my blog easy to share?

Here’s a few tips to get the whole world talking about you (and coming to your party!)

  1. Be interesting – you might be talking about things that are already on the web but you can find a different way to talk about them. Writing is important here and should be consistent across your blog.
  2. Get a guest writer – find experts in the field who would be interested in writing for you. The bonus is that they have their own following who will help share and promote your content.
  3. Put sharing icons – your blog should include sharing icons to make it easy for people to share on their social channels.
  4. Optimise your content – the easier people can find it and the more targeted your content is, the more likely someone is to share it.
  5. Include links – your content should include links to your other content where relevant. You can also include links to share snippets of information. Check out Click to Tweet.
  6. Post at the right times – use software and analytics to discover the best time to share your content on social media.
  7. Reshare – don’t just share your content on the day you publish it. Share it the next day, the next week and the next month as long as it’s still relevant.
  8. Post into communities – online communities are highly engaged with specific topics in mind, thus more likely to share and interact with your latest blog. Just make sure you find the right community and read the group rules before posting!

Are you keeping your blog from being talked about? Or have a good story about someone who does? Let me know by tweeting me @MyCreative_UK. 

If you’re struggling with this problem or any other issue that is causing a lack of success on your blog then you should sign up for our 30 minute webinar on 10 most common blogging mistakes with our Founder Jonnie Jensen. The webinar takes place this evening at 8pm so don’t miss out. Sign up here.