Becoming a social business isn’t something that happens because you hire someone to post to Facebook for you. Being a social business is all about spreading the ethos within the whole company and that can be the hardest part of making a social change. Champion your staff to be part of your social business change. Ask them to follow your channels, mention you when they talk about you and share your content. This can often be a hard task, especially when it comes to larger businesses. Here are a few tips on making it happen!
Implementing a sharing culture
The first trick to getting your staff excited about sharing is implementing your new social culture to all new employees as part of their direct duties in the company. It’s important to remind your staff that the success of the business is their success too so sharing online and building community means that everyone is better off.
Using UTM tracking codes, you can directly track how your staff are sharing online. This information is helpful if you want to create a team incentive or just review what percentage of your shared content is coming from staff versus other sources. This makes a great indicator of how socially influential your staff are too!
Content Alerts are something we create to go hand in hand with a newly released blog post. The idea is that the blog writer will create suggestions for sharing the post as well as suggestions for groups and communities that may be interested in the post. This then gets emailed to all staff members after a blog post is released and team members can just copy and paste the suggestions and shortened UTM links into their social channels to share.
With this kind of process you eliminate the time it takes for your staff to think about sharing your content, making sharing easier and more efficient.
Here is an example content alert for you.