I’ve experienced a few projects where we work with our partner video producers to create amazing YouTube video content for our clients. When the video is being taken and put together afterwards, producers already have an image in their head of the end result. They may have even shared this with you in a storyboard. In some circumstances you may not need to hire a production team to come down and film for a day. You might want to shoot the video yourself and handover to the production team for editing. An example would be when you have an ad-hoc opportunity that you don’t want to let go of, like having an industry influencer pop into the office one morning.
At Live And Social we work with video producers quite often and find that their process is strict and regimented, probably the reason for their amazing results. Great quality videos are always good to have on your channel, especially if they are lead generating or thought provoking. But videos don’t always have to be perfectly produced and when you apply a mixture on your channel you give your audience a flavour for your professional production qualities while also touching on a more ‘real’ and honest style with your home-made videos.
The thing about home-made videos is that they shouldn’t be uploaded onto YouTube as RAW footage. Once they are on your channel you should have an awareness of front and end slates, thumbnails and transcripts. What do you want and how do you want it?
Home made videos still need a little love and care from the experts to make them into something that will get the shares and attention it deserves. But how do you go about briefing a producer when you already have the video? Here’s a few tips.
Know the end result
You took that video for a reason, what was it? What value did you feel it would have for your business? It’s important for the producer to know the question -why. In knowing this they can tailor the edit to get the best possible outcome.
Knowing what to say
When talking about the video files it’s also important to give each point in reference to the name of the file you are talking about and the amount of seconds into the video. If you have a ten minute video and you talk about something happening at eight minutes, it would be quite gruelling for a producer to go through the whole video to find it.
Knowing how you’re going to use it
I have mentioned YouTube a lot in this post but that’s just because this is our favourite video platform. You might be briefing on a Wistia or Vimeo video. In such cases make sure the producer is aware of where you will be using the video and what you want people to do after watching it. Having a call to action is important and means you can produce a great end slate with annotations leading onto your website.
It also doesn’t hurt to give your producer a quick call after to explain everything in words as well. If they know you well they might be used to your style of writing but a stranger might need a bit of reassurance before getting started.
If in doubt, draw it out!
If you’re not sure whether the brief you gave was clear enough, you can always draw a storyboard on a piece of paper and send it over to your video producer. It’s sometimes hard to describe something you’re visualising in your mind so don’t be afraid to get creative with the pics and then use the phone to reiterate.
I hope this article has helped and if you have any experiences or knowledge you would like to share on the subject then please let me know in the comments below.