• From strategy to engagement, we will help you to become

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    Social Media Experts
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    Social business

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  • Working together, we’ll ensure that you are always in the

    Conversation

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Work with us

Choose from our individual services to maximise your impact, or let us set up your social media activities from scratch. However you work with us, Live+Social will help you to become a successful social business. Communication is everything – so tell us your goals and we’ll help you to achieve them.

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Jonnie and his team were recommended to us. They have implemented a strategy and trained us to know all about Twitter, LinkedIn and blogging. The webinars have been hugely popular with our distributors and the new content on our website has seen us move up…

Ian Bovington, MD Classic Filters

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The Relevance of Content Marketing

Posted by Natasha Aidinyantz, under , on October 21, 2014, No Comments
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How does Content Marketing really apply to your business? Live And Social attended the Intelligent Digital Marketing Event hosted by Sagittarius Marketing in July. We took this opportunity to ask them about content marketing’s role in an intelligent digital marketing campaign. Here’s what they had to say.

Content marketing is the buzz word around marketing today for a number of reasons. Simply by looking at Google Trends I can see that the topic has quickly become popular since 2010.

content marketing trends

But content marketing is just a string to your bow of digital marketing tools and you must be able to see its value amongst the other areas you’re implementing in your digital marketing strategy. We ask three speakers at Intelligent Digital Marketing to make content marketing relevant to them.

Paul Stephen, C.E.O. of Sagittarius Marketing

You can’t have a content marketing strategy that doesn’t convert. Nick Towers explains why content must be created with one goal in mind, the goal of driving revenue through conversions.

 

Mark Needham, Digital Experience Consultant for Sitecore

Mark Needham talks about conversions and explains the challenges marketers face in implementing a marketing campaign that converts. One of these challenges is a successful content marketing strategy.

 

Jonnie Jensen, Social Media Strategist and Founder of Live And Social

What’s a social engagement strategy and how does this apply to content marketing? Better yet how does it apply to my business? Jonnie Jensen talks about the three simple principles which drive a successful social media strategy.

 

A digital marketing campaign is the skeleton of your online presence. Content marketing is having something to say. But remember that you cannot have something to say, without having someone to say it to. These two elements are crucial to creating relationships with people and ultimately selling your product or service.

How is content marketing relevant to what you do? Are you struggling to see the importance of it within your business? Use our comment box below to get involved with the conversation. 

Writing A Blog Post: Before and After

Posted by Natasha Aidinyantz, under , on October 16, 2014, No Comments
writing

Blogs aren’t mystical or magical, they get the traction online because of the work you do before and after you write the post. I found this helpful cheat sheet you can use to get the most out of your blog content and thought I would share it with you.

It’s great having a blog post up on your website and sure, if your domain ranks highly then you might even get a fair amount of hits without having to do much, but what about amplification? You could get more out of your content by simply sharing it with your email list or on your social media channels. Other social media bookmarking sites exist where you can put up your content for others to see and share. Here’s a link to the original article.

 
before and after blog writing

What are your thoughts on the above image? Are you using these techniques to amplify your content or do you have other techniques that may not be mentioned here? We’d love to hear your thoughts in the comment box below or you can also connect with us on our social channels.

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