How does Content Marketing really apply to your business? Live And Social attended the Intelligent Digital Marketing Event hosted by Sagittarius Marketing in July. We took this opportunity to ask them about content marketing’s role in an intelligent digital marketing campaign. Here’s what they had to say.
Content marketing is the buzz word around marketing today for a number of reasons. Simply by looking at Google Trends I can see that the topic has quickly become popular since 2010.
But content marketing is just a string to your bow of digital marketing tools and you must be able to see its value amongst the other areas you’re implementing in your digital marketing strategy. We ask three speakers at Intelligent Digital Marketing to make content marketing relevant to them.
Paul Stephen, C.E.O. of Sagittarius Marketing
You can’t have a content marketing strategy that doesn’t convert. Nick Towers explains why content must be created with one goal in mind, the goal of driving revenue through conversions.
Mark Needham, Digital Experience Consultant for Sitecore
Mark Needham talks about conversions and explains the challenges marketers face in implementing a marketing campaign that converts. One of these challenges is a successful content marketing strategy.
Jonnie Jensen, Social Media Strategist and Founder of Live And Social
What’s a social engagement strategy and how does this apply to content marketing? Better yet how does it apply to my business? Jonnie Jensen talks about the three simple principles which drive a successful social media strategy.
A digital marketing campaign is the skeleton of your online presence. Content marketing is having something to say. But remember that you cannot have something to say, without having someone to say it to. These two elements are crucial to creating relationships with people and ultimately selling your product or service.
How is content marketing relevant to what you do? Are you struggling to see the importance of it within your business? Use our comment box below to get involved with the conversation.