Business owners and experts all across the globe should know and understand the value that being a guest blogger has – not just for the reputation of you but also for the reputation of your business. If you want to increase your share of online authority and claim back some links to your website then you will need more than a computer and Word.
Guest blogging is essentially blogging for free. If you want to get results you need to ensure that all of your hard work is not in vain and most importantly that you blog only when you see it as an opportunity and not just for the sake of blogging.
Here’s a few qualities we have noticed in guest bloggers over the years which you can develop for yourself. With these qualities you could become a well-known guest poster and authority in your industry. Better yet- people could approach you with guest blog opportunities instead of the other way around.
Be goal orientated
If you want to be successful as a guest blogger you must first know WHY you are guest blogging! It might sound like a simple thing to think about but the more specific you are with your goals, the more likely you are to hone in your activities. Here’s a few reasons why guest blogging might be for you.
- To build domain and search engine authority.
- To increase quality of traffic back to website.
- To improve your writing skills.
- To increase exposure and brand awareness.
- To build your subscriber base.
- To improve online influence.
If you were simply looking to improve your writing skills for example, then it really doesn’t matter so much who you’re blogging for or what you’re writing about as long as you are writing. On the other hand, someone looking to increase the quality of their backlinks would be looking to only write for publications with a quality active audience full of potential prospects for them.
A guest blogger will often also have a day job, which means there needs to be time allocated to guest blogging. Sometimes it can be quite difficult to set aside time for something that in effect feels like it is free and will have no outcome. But as long as you remind yourself of the long terms benefits and keep up at it you will soon reap the rewards.
Create a calendar and add your guest blog due dates in there. Keep it separate from your other calendars so you can evaluate the success of your guest blogging outside of your other work. Being timely and organised won’t just be helpful for you but it will also develop a trusting relationship with the people you blog for. If they feel they can always get a blog from you on time then they might send more opportunities your way.
Be a Great Writer
Any blog that takes you on as a guest writer will need you to have writing skills that match or better the writing on their blog. And a great guest blogger will be a chameleon writer, able to change their tone and language depending on the style of the blog they are writing for and the audience of the blog.
If you’re spelling and grammar aren’t up to scratch then perhaps you should take on a short blog writing course to develop your skills and become more credible as a writer.
Be socially active
It’s not just writing the blog that is part of your role. After the blog is published you want to help promote it to make sure it gets to all of the necessary people who will want to read it. If you have a larger social audience and are heavily active online then this will look really good to the publication you’re blogging for and you might be more likely to be accepted when applying to blog for them.
Another benefit of being heavily active on social media is that you are establishing yourself as a thought leader and expert in your particular field or industry. Or maybe you’re simply establishing yourself as a great writer.
Know what you’re talking about
Some people may not agree with this last point but I think it’s certainly one that we take seriously at Live And Social. We want guest bloggers who can talk about their personal experience and relate to the audience they are writing for. While having a great writer is important – we think it’s more important to have great experience and a good edit!
At the end of the day we’re in the job of adding value to our clients and not self-serving by trying to push out content in a sweatshop like manner. In our experience the best content has come out of experts and we have seen more likes, shares, comments and engagements from our expert posts rather than using non-expert writers.
Are you a guest blogger? What did you think of this list? Would you add any qualities of your own in there? Let us know in the comments or tweet me on @MyCreative_UK to continue this discussion.
If you’re looking to become a guest blogger then why not apply to blog for us here at Live And Social.