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5 Traits of the Successful Guest Blogger

Posted by Natasha Aidinyantz, under , on August 27, 2015, No Comments
5 Traits of the Successful Guest Blogger

Business owners and experts all across the globe should know and understand the value that being a guest blogger has – not just for the reputation of you but also for the reputation of your business. If you want to increase your share of online authority and claim back some links to your website then you will need more than a computer and Word.

Guest blogging is essentially blogging for free. If you want to get results you need to ensure that all of your hard work is not in vain and most importantly that you blog only when you see it as an opportunity and not just for the sake of blogging.

Here’s a few qualities we have noticed in guest bloggers over the years which you can develop for yourself. With these qualities you could become a well-known guest poster and authority in your industry. Better yet- people could approach you with guest blog opportunities instead of the other way around.

Be goal orientated

If you want to be successful as a guest blogger you must first know WHY you are guest blogging! It might sound like a simple thing to think about but the more specific you are with your goals, the more likely you are to hone in your activities. Here’s a few reasons why guest blogging might be for you.

  • To build domain and search engine authority.
  • To increase quality of traffic back to website.
  • To improve your writing skills.
  • To increase exposure and brand awareness.
  • To build your subscriber base.
  • To improve online influence.

If you were simply looking to improve your writing skills for example, then it really doesn’t matter so much who you’re blogging for or what you’re writing about as long as you are writing. On the other hand, someone looking to increase the quality of their backlinks would be looking to only write for publications with a quality active audience full of potential prospects for them.

Be organised

A guest blogger will often also have a day job, which means there needs to be time allocated to guest blogging. Sometimes it can be quite difficult to set aside time for something that in effect feels like it is free and will have no outcome. But as long as you remind yourself of the long terms benefits and keep up at it you will soon reap the rewards.

Create a calendar and add your guest blog due dates in there. Keep it separate from your other calendars so you can evaluate the success of your guest blogging outside of your other work. Being timely and organised won’t just be helpful for you but it will also develop a trusting relationship with the people you blog for. If they feel they can always get a blog from you on time then they might send more opportunities your way.

Be a Great Writer

Any blog that takes you on as a guest writer will need you to have writing skills that match or better the writing on their blog. And a great guest blogger will be a chameleon writer, able to change their tone and language depending on the style of the blog they are writing for and the audience of the blog.

If you’re spelling and grammar aren’t up to scratch then perhaps you should take on a short blog writing course to develop your skills and become more credible as a writer.

Be socially active

It’s not just writing the blog that is part of your role. After the blog is published you want to help promote it to make sure it gets to all of the necessary people who will want to read it. If you have a larger social audience and are heavily active online then this will look really good to the publication you’re blogging for and you might be more likely to be accepted when applying to blog for them.

Another benefit of being heavily active on social media is that you are establishing yourself as a thought leader and expert in your particular field or industry. Or maybe you’re simply establishing yourself as a great writer.

Know what you’re talking about

Some people may not agree with this last point but I think it’s certainly one that we take seriously at Live And Social. We want guest bloggers who can talk about their personal experience and relate to the audience they are writing for. While having a great writer is important – we think it’s more important to have great experience and a good edit!

At the end of the day we’re in the job of adding value to our clients and not self-serving by trying to push out content in a sweatshop like manner. In our experience the best content has come out of experts and we have seen more likes, shares, comments and engagements from our expert posts rather than using non-expert writers.

Are you a guest blogger? What did you think of this list? Would you add any qualities of your own in there? Let us know in the comments or tweet me on @MyCreative_UK to continue this discussion. 

If you’re looking to become a guest blogger then why not apply to blog for us here at Live And Social. 

Top 25 IFTTT Recipes for Marketing and Social Media Success

Posted by Anthony Stretten, under , on August 25, 2015, No Comments
Top 25 IFTTT Recipes for Marketing and Social Media Success

I’ll be honest at the start by saying that I think IFTTT is brilliant. It has so many possibilities that it make itself a useful tool to have under anybody’s belt.  Now if you are not using IFTTT as a marketer for your business, or you are and just need a helping hand finding awesome recipes then this post is for you.

My 25 IFTTT recipes come from my own experience,  as well as finding solutions for clients who have struggled in areas of project management, content curation and content sharing. Not all recipes will be relevant to you, but I’m sure that by time you have looked through this list you will at least have 5 or 6 in use.

I have merged the channel types into  as this will help you better see the potential that the recipes have for your business and social media engagement. As you will see the titles explain what the recipes do, so simply click on the one you like and add it you your account. As always I would take a look at any recipes you have added to make sure that they are customising to how you want to run them.

Social Media Marketing

Share RSS content to Buffer

IFTTT Recipe: Share RSS content to Buffer connects feed to buffer

Share Instagram as native Twitter Photo

  IFTTT Recipe: Share Instagram as native Twitter Photo connects instagram to twitter

Post your Instagram photos to Tumblr

IFTTT Recipe: Post your Instagram photos to Tumblr connects instagram to tumblr

Post the Instagrams that you like on your Tumblr blog

IFTTT Recipe: Post all new photos from Instagram to Tumblr (as a photo post) connects instagram to tumblr

Automatically upload your Instagram photos to Flickr

IFTTT Recipe: Automatically upload your Instagram photos to Flickr connects instagram to flickr

Use Instagram to update your Twitter profile picture

IFTTT Recipe: Use Instagram to update your Twitter profile picture. connects instagram to twitter

Automatically update your Twitter Profile picture when you change your Facebook profile picture

IFTTT Recipe: If your Facebook profile picture changes then update your Twitter picture too connects facebook to twitter

Photos added to a specific iOS album will upload to Flickr

IFTTT Recipe: Photos added to a specific iOS album will upload to Flickr connects ios-photos to flickr

Daily email of what GIFs are trending

IFTTT Recipe: Daily email of what GIFs are trending connects giphy to email-digest

Share videos you like on YouTube to Twitter

IFTTT Recipe: Share videos you like on YouTube to Twitter connects youtube to twitter

Social Media Archiving

 

Save your favorite tweets in Pocket!

IFTTT Recipe: Save your favorite tweets in Pocket! connects twitter to pocket

Save your Tweets in a Google Spreadsheet

IFTTT Recipe: Save your Tweets in a Google Spreadsheet connects twitter to google-drive

New Twitter followers in a Google spreadsheet

IFTTT Recipe: New Twitter followers in a Google spreadsheet connects twitter to google-drive

Download new Facebook photos you’re tagged in to a Dropbox folder

IFTTT Recipe: Download new Facebook photos you're tagged in to a Dropbox folder connects facebook to dropbox

Backup my contacts to a Google Spreadsheet

IFTTT Recipe: Backup my contacts to a Google Spreadsheet connects ios-contacts to google-drive

Save my iOS photos to Dropbox

IFTTT Recipe: Save my iOS photos to Dropbox connects ios-photos to dropbox

Upload new photos you snap on your iPhone or iPad to Box

IFTTT Recipe: Upload new photos you snap on your iPhone or iPad to Box connects ios-photos to box

Save all of your liked videos in a spreadsheet

IFTTT Recipe: Save all of your liked videos in a spreadsheet connects youtube to google-drive

Social Media Follower Strategy

 

Build a Twitter List from a specific #hashtag

IFTTT Recipe: Build a Twitter List from a specific #hashtag connects twitter to twitter

Automatically add users who @mention you to a Twitter list

IFTTT Recipe: Automatically add users who @mention you to a Twitter list connects twitter to twitter

Keep a list of people whose tweets you’ve favorited

IFTTT Recipe: Keep a list of people whose tweets you've favorited connects twitter to twitter

iPhone

 

Save new Facebook photos you’re tagged in to an album on your iPhone

IFTTT Recipe: Save new Facebook photos you're tagged in to an album on your iPhone connects facebook to ios-photos

Save the photos you like on Instagram to an album on your iPhone

IFTTT Recipe: Save the photos you like on Instagram to an album on your iPhone connects instagram to ios-photos

Android

Get an Android Notification everytime a @username you pick tweets

IFTTT Recipe: Get an Android Notification everytime a @username you pick tweets connects twitter to android-notifications

Project Management

When task is completed on Trello, post this to Slack

IFTTT Recipe: When task is completed on Trello, post this to Slack connects trello to slack

Get Slack notifications about assigned Trello cards

IFTTT Recipe: Get Slack notifications about assigned Trello cards connects trello to slack

If there are any IFTTT recipes that you think are awesome and are missing from the list, then please let me know as we would love to hear from you and see how to are getting the best out for your Social Media engagement with IFTTT.