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Before we got to talking about tactics and broadening our understanding of the lexicon of SM, he rightly spent time helping us to devise a strategy. Once we had this clarity the tactics were relatively simple to understand and put into action. The upshot is…

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5 Tools to Build Your Audience on Social Media

Posted by Anthony Stretten, under , on April 17, 2014, No Comments
How to grow your social media

It’s difficult enough to keep track of all your social conversations without having to manage who you’re following and how many followers you have. Here are some quick tips to manage your social following quickly and efficiently.

Hootsuite

When you click on ‘add a new stream’ in Hootsuite you have the option to keep a close eye on certain topics and keywords. This can come in quite handy for hashtags that your company is using a lot or maybe to monitor an event conversation to keep yourself up to date. Don’t forget that you can run boolean searches so try refine your keywords to the topic of interset. My example  below is #socialbiz OR #socialbusiness OR #socialmedia, as i want to see all the users who mention these hashtags.

 

You can also click on contacts on your left hand menu and use this section to manage your followers by putting them into lists. You can then add streams to see updates from just this list.

We have created a list to follow our staff and engage with them on Twitter.

Tip: Hootsuite has an App and a nifty Chrome extension as well.

Social Bro

SocialBro is a paid for tool but worth it when you think about the time it saves you in the long run. Here are just a few of the great things SocialBro can do to help you manage and build your Twitter following.

  • Shows you people who do not follow you back for list clean up
  • Shows you a list of your most influential followers
  • Shows you a list of your most active followers
  • Allows you to track hashtags and keywords
  • Tells you the best times of day to Tweet
  • You can automate Tweets using rules
  • You can search Tweets with an added geo-location accuracy

Tagboard

Monitoring hashtags is an important part of building your following on Twitter. It allows you to take part in relevant conversations and meet new people online who want to be part of your growing network and take notice of you.

Sign up to Tagboard for free using Twitter or Facebook and create a new Tagboard by typing in your chosen hashtag. Something like #socialmedia will come up like this.

Tagboard has pulled all of the conversation happening right now using this hashtag. You can also use this tool to discover what hashtags are good or bad to use in your day to day updating. Using good hashtags means more people will notice you and join in with your conversation.

Circle Count

Circle Count is your friendly Google + tool. I use Circle Count to find out who is up and coming on Google +, what communities I can be a part of and how popular people are.

You can also search for top people who are related to a certain tag. I searched for SEO and found that these are the top people to follow in that category.

You can even add a Circle Count chrome extension which gives you users circle stats straight from Google +

 Klout

Klout has been measuring social influence for a while now and has gained a lot of popularity in doing so. By logging into Klout and syncing all of your accounts, Klout will use statistics like your likes, mentions and follows to give you a score between 1-100 on social media influence.

Having the Klout chrome extension will also show all of the Klout scores of people in your Twitter feed. This will help you to decide who to focus your efforts on when starting a conversation. Having people with a higher influence talk to you means you build your influence quicker.

You can even use Klout to schedule posts and explore topics or posts.

So you now have a few tools to help you speed up your follower strategy and grow your social audience. I would love to hear your thoughts on how you get on using these and what challenges you face when building an online audience.

You can also fill in our online survey, results will be made into an eBook which you will have access to!

8 Steps to Grow Your Social Media Audience

Posted by Natasha, under , on April 14, 2014, No Comments
Build Your Social Audience

Here’s a fact of the day for you: 90% of small business are on Facebook. But a staggering 56% of these have less than 256 fans and even worse 31% have fewer than 32 fans! (All Facebook and Venture Beat Stats) So why aren’t businesses able to leverage the power of social? Spending hours every day working on my social strategy to benefit 32 people is not very economical, so what can you do to change that?

At Live and Social we work with our clients to develop a ‘follower strategy’. This defines how they appear in social channels and what methods they use each day to increase their social audience. Here are 8 tips we have taken from our experience in building social audiences…

Pick the right channels

There is no use being on everything when you’re a small business – you just won’t have the time or resources you need to make the best out of it. Why not start by picking a few from the basics: LinkedIn (B2B), Facebook, Twitter, WordPress Blog, Google + and Pinterest (B2C).

When it comes to social media, it’s better to get 1 platform right then be on 5 badly so pick your battles. You can always add a new platform when the time is right.

Tell people about them

There is no use having social media if you’re not going to tell people you have it. The first thing you need to do is add links to your social channels on your email signature and website. Now you can look into cross linking channels and adding links to your business cards or promotional material.

Interact with others

As soon as you start liking and sharing other people’s posts you’ll find that those people will notice you and interact with you back. Each channel has different etiquettes for interaction. Just make sure that what you’re saying is in keeping with your brand tone of voice and message as well as targeting the right audience. A bakery posting football score,s for example, isn’t going to attract exactly the right audience to their page.

Follow others

Find people that are relevant to you to follow. A good strategy is following 3 people a day. That way you don’t look overly spammy and can grow your list day by day. You will soon find people whose updates you really enjoy reading. Keep sharing and commenting on their articles and they will notice you and respond.

Find communities

Look for places online where conversations are taking place around your brand, its values, its product etc. When you find these conversations, get involved in them. When you’re honest and open people will take interest and follow you back to your pages. Good places to look are blog channels, Google + communities and LinkedIn groups.

Use tools

There are many tools out there to help improve the speed and efficiency of your social media marketing. One of the most commonly known is Hootsuite which allows you to schedule posts in advance to save time.

Analyse results

Use analytics to discover what works best and at what time, this way you can make sure you are posting at optimal times of day to your audience and getting the highest return.

Change attitudes

Now it’s time to get your whole team social. Start breaking down the barriers of staff, allow them some time to be on social media during work, create a social media policy, ask them to follow you and share your company and motivate them to be excited about it!

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