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Why Teens Of Today Are The Marketers Of Tomorrow

Posted by Kelly Culver, under , on October 8, 2015, No Comments
Why Teens Of Today Are The Marketers Of Tomorrow

Are you thinking of hiring an apprentice to your marketing team? Digital marketer, freelancer and entrepreneur Kelly Culver writes about teenagers of today and how their skills in digital will make them the marketers of tomorrow. Here’s a few things you should know before you make that hire. 

Teenagers have grown up with technology at their beck and call, having iPads from the age of 10, smartphones are being given earlier and earlier and the internet has more content than ever before. They have grown up being able to find out anything they want from the Internet and have become accustomed to having it in their everyday lives.

That is where the teenagers of today have the benefit over old school marketers. They understand social media in a way that the generation before never could because they started off using technology young.

Children As Young As 7 Are Learning Code

Honestly, it’s true. I have attempted to learn code but I physically can’t get my head round it, and there are 9 year olds that know a lot more than I do. They’re taught code as if it is another language ( I know, I know, that’s what it is classed as) and where they are starting so young, as they get to my age they can easily become a web designer or developer without going to a university or college to study it.

Not only are they learning to code websites, they are also creating applications, coding toys to do certain things. Having this education so early in their lives will completely change the digital world. In ten years when these children become of working age and will eradicate some of us “old fogies” due to the skills that they will have.

Teenagers Create Huge Fan Bases

I am more of a spectator on social media, and over the years I have noticed that a lot of teenagers are now making income from Facebook pages that they created two or three years ago and now have over a million likes.

They have found what their audience loves, and though they may not realise, they are doing some phenomenal marketing efforts to get their page more likes. They are delivering steady streams of relevant content, but as a passion. Whether it’s because they love the attention or it’s a sense of pride hitting 100,000+ likes, they do it well because they are passionate about the page.

For instance, “site modelling” (Where people take selfies or rarely, professional shots, and post them onto a page) reached an all-time high in 2007 with Myspace and then quickly died down due to trolls and styles changing. However, there are still new site modelling sites popping up every day and still making a success. At one point site modelling was for a few styles of person, punk, scene, Goth and emo, yet even though this went “out of fashion” years ago, many pages are still gaining hundreds of likes each day and are still going strong. Nowadays there is a variety of different pages for people to post their images to and these site models create an avid following.  You may think that it’s simply because these people are good looking and whatnot, but that’s not always the case. The way that the teenagers who run the “agency” post engaging content and create conversations, people like the page because they can relate to it. Teenagers can end up creating such a large fan base they get advertisers approaching them to promote their product or website and get paid for it. Now how often do you hear about this? Not often, because they don’t shout about it.

Teenagers Are Image Conscious

They always have been, we love making ourselves look good online and we can do it with ease. It’s second nature, we know what people expect of us and can make our own lives look much more interesting than they are (I’m talking to you Instagrammers!)

If they have something embarrassing put up about them, they quickly rectify the problem so other people don’t see. They like to keep their reputation up to scratch.

If you put these image-conscious teens in a marketing team for a brand they can channel the energy they put into their own social media accounts into your brand. They can pull you away from the darkest depths of the internet and throw you into the limelight. And if something tarnishes your image, no problem, they’ve had this problem for themselves so they will find a way to get your company image back to being squeaky clean.

They Don’t Socialise Face To Face Anymore

Usually seen as a bad thing by many people who think that teens are becoming less social and engrossed in technology. But are they?

Not really. They may not be social in person, but I can bet your bottom dollar that these teens are talking to people online, keeping up to date with news (whether they realise it or not) and are well, being social. Somebody who’s natural way of communication through social media makes a perfect social media executive.


Because they have adapted to getting their point across without sounding stand off-ish. Many marketers struggle to make something come across a certain way, yet teens have had to do this from a young age. How many of us have nearly sent an email but think we seem to blunt? Again, I can bet your bottom dollar quite a few of you agree with me.

How Can You Take Advantage of This

The “economically active” teen population has a rate of around 15%, it sounds low but don’t forget teens now have to stay in education (or work) until 18. However, even though some of these teens are staying in education, you can still take advantage of this. There are plenty of apprenticeship schemes that are for Social Media or Digital Marketing, and I highly recommend you think about taking this route when next hiring somebody for your marketing team. I started out as an apprentice, however after 6 months I was offered a full time job at a different company because I was more than capable, and there are plenty of other teenagers who are the same, they just don’t know it yet.

Digital is the way forward, and teenagers are the answer to businesses marketing needs. Not only are they naturals when it comes to the digital world and social media, there are also grants available for businesses who hire apprentices. The apprenticeship route is definitely the way forward for any business, and start-ups can benefit from this too. Not only is the minimum wage lower, but you are putting a teenager into a relaxed further education, giving them skills and watching them blossom.

What do you think of hiring teenagers to work in your business? Do they have the skills you need to make your business grow or are you hesitant to hire them? Tell us in the comments below or on @liveandsocial

Digital marketer, freelancer and entrepreneur Kelly Culver writes about teenagers of today and how their skills in digital will make them the marketers of tomorrow.

Proving Social Media is Easy As Pie: Oreo Case Study

Posted by Ollie Whitfield, under , on October 6, 2015, No Comments
Proving Social Media is Easy As Pie Oreo

Oreo are very well known on social media. They create beautiful content to share on their channels which they carefully pick and create to promote their various products, entertain and engage with their audience. With a huge number of likes and followers and such great content it is easy to see why so many people follow Oreo on social media. I believe they are one of the best case studies out there and that’s why I have chosen to cover them lightly in this blog.


Oreo are active on Twitter sharing content that they share to their current fan base. They use hashtags that are created by the brand to encourage people to share their own content tagging Oreo. Rather than reaching new audience members with their accounts they rely upon the quality of their products to help make the public share content and reach their contacts for them.

The hashtags that the Oreo worldwide Twitter account are very tailored around the products. For example, #oreosmores and #oreothins. There are also more campaigns running with hashtags created for them, #playwithoreo and #redvelvetoreo for example.

Oreo also have Twitter accounts created especially for separate countries. This is to aid their marketing in different countries who speak different languages and reshare content from people sharing at events.

oreo screen shot 1

As you can see by this graphic, the Oreo worldwide Twitter account shares a lot of their own content and do reply to a considerable amount of tweets. Given the brand is known globally, it’s easy to imagine that they receive a lot of mentions by customers and raving fans which does emphasise how much Oreo do reply to tweets on Twitter. Around a third of their activity is replying to tweets which is a nice amount for their customers.

Below is a screenshot of just one post from Oreo. They share a lot of content just like this, the idea being able to get people sharing the content and to show off how awesome their products are. The language used in the tweet is also highly targetted towards their target market, the younger generation. They are appealing to their sense of humour in this tweet mentioning that if “you’re a chocolate hater” that’s a “bummer” for you rather than the brand losing out on you as a customer.


Oreo share short video content like this very often. Their tweets always contain an image or a video, unless it is a reply to a tweet. On average they get around 400 to 500 retweets and more favourites than that on their content tweets.


Oreo post on their Facebook page every two to three weeks with varied frequency. Because of this the engagement on each post is higher than on Twitter. Oreo have set up their page very nicely, the cover image looks nice and they have created a custom tab. This is obviously a tab created around a campaign. The content on this tab was a “submit your own recipe” themed bank of images sent in by Oreo fans. In this tab there are a lot of desserts and snack foods created by fans with an Oreo biscuit or parts of one used in the making of the food. This is a great idea to encourage active engagement with the Facebook page and brand. This is a great example of Oreo using their fans to help them create content.

I think that this custom tab is a great idea. If you have liked the brand Facebook page you are already interested in buying their products and a fan of the brand. This makes Facebook the perfect place to have this community of super fans sharing content they created themselves to encourage others to become active engagers too.

Much like Twitter, the content on the page is all promotional content showcasing their products. This makes sense because having liked their Facebook page you have already shown an interest in their products. You will only need convincing a little more until you become a customer, you don’t need curated content to introduce the idea of the brand to you.



Instagram is one of Oreo’s strongest social channels. This is because of two key factors:

  1. Their target market are highly active on Instagram
  2. Oreo produce visually appealing content which works well on Instagram.

Posting once or twice per week at a rough average, Oreo often get over fifteen thousand likes and a few thousand comments. The comments, much like Facebook, are made up of a lot of people tagging their friends and also expressing their amazement because of the content and the product itself.


Oreo use bright, welcoming colours in their content. The post above is one of the darkest images on Oreo’s Instagram, yet it’s still quite vibrant with the white and red colours. Even though the colours are striking, the posts are always very well designed and bold. I would notice this post if I was scrolling through a hashtag search stream because of the good design and simplicity of the design too. This is all credit to Oreo, they have planned this out well and ensured they have a great designer on their team to make their plans into a reality.


Oreo haven’t spent quite as much time working on their YouTube channel but it is still a strong channel. With thousands of views on each video, it’s important to remember that in terms of keywords the brand name may well get searched a lot. This will help the channel get found if it’s set up well and will lead to more video views. That’s one of the big bonuses of being a global brand!

Below is a screenshot of the channel, it’s nicely set up and the featured video was added recently. This would indicate that it is used to promote a recent product or campaign launch.


Almost all of Oreo’s social media activity is geared towards product and brand awareness or profile raising. By watching their YouTube videos and having looked at their other social channels it is becoming very clear that all of their posts are designed to be highly shareable.

As well as having created playlists that contain content specifically for different countries and regions all around the world, Oreo do have some YouTube channels dedicated to those areas too. These playlists are mostly filled with TV commercials that were aired and promoted.

It’s important to remember that you can embed a YouTube video into a blog post, share it to social media or via a message on multiple platforms in a matter of seconds. This is why Oreo have put as many videos as they have on their YouTube channel, it aligns with their strategy for other social channels. Highly shareable content placed o social channels where it is easy to share both your own and others’ content.



After reviewing these social channels it is very clear that Oreo wanted to create content that is highly shareable and visually appealing. The strategy appears to be as follows:


In effect, this is a very clever strategy. It is time and cost effective for the brand. The only costs that their social media activity brings is the time and money/tools to create the social media content and post it. There is also some time for a Social Media Manager to reply to some messages. However, even with this they reach a staggering number of people. The strategy makes up for the time that isn’t spent, it is very well thought out.

Because they share such great content they don’t need to spend time everyday sharing content similar to their own but from other brands. How Oreo use social media is all based around getting other people to share content for them, this will help them reach new people and they then encourage people to create their own content based around the brand. Once they endorse this content and have people creating and sharing their own content for the brand, Oreo are winning social media!

Have you seen any other brands that use social media similarly? Or is there a brand you would like us to review for our next case study? Tell us in the comments or tweet us at @liveandsocial. Don’t forget to share this post on your own social media channels.