I was talking to our guest blogger Cameron Norris on the 4:17 train from Gravesend to Maidstone Barracks and he gave me time to understand what hashtag swapping was and how to do it. With a recent change that Instagram have made to their app, you can now edit the caption and tagged people in a post on your account. This means that you can go in and change the caption and add to or delete it. With using hashtags a post reaches the top of the pile of posts with that specific hashtag but if it is a popular hashtag, quickly disappears down the pile. We have found out about a clever trick to get more engagement on your Instagram posts by using hashtags differently! Find out more by reading this blog.
New Caption Editing Capabilities
Instagram have made a small but influential change to their app. Users can now go back to a post on their profile and edit the caption and users tagged in the photo. This might sound like a helpful feature if you make a spelling mistake in the caption, but you can make a lot more of this than just that. Hashtags on Instagram are commonly known for being a medium for getting your photo seen by more users, a way to get some more engagement and followers. With this new feature, you can utilize hashtags on Instagram even more now, and here’s how…
As an example, lets imagine that you have just posted an image of a product you have just produced, it’s a piece of jewelry. You take a picture of the piece, upload it to your account and put “I just made this! #jewellery” as the caption and share it. At the time I searched this hashtag, 2,541,444 posts proceeded any post I might add to this hashtag. As you can imagine, any new posts with this hashtag can quickly become lost, a needle in a haystack. And a very, very big haystack at that.
But there is a way to beat being lost after just seconds at the top of the pile. Once you have uploaded a post and it has been online for about 20 minutes you can hashtag swap. By this, I mean go to edit the caption and remove the hashtag. Save the update in the caption and allow the post to update in your home feed, make sure that the hashtag has been removed from the post. After leaving the post as it is for 5 minutes, go back to edit the caption and add the hashtag back into the caption and save it. Save and make sure that the hashtag appears in the post on your home feed. It’s worth pointing out that you can do this with more than one hashtag at a time, you could copy as many hashtags as you want to use in one go and swap them all but copy and pasting them in and out of the caption.
What Does This Achieve?
By adding a hashtag, removing it and then finally reading it you effectively re-add your post to the top of the list of posts using a certain hashtag. To properly understand this, imagine Instagram did not allow users to post a caption before they posted their image onto their account. You would have to go and edit the caption after uploading it and then the post would show in the hashtag streams it matches. To reach the top of a list in a hashtag stream, your post must be the most recent post with that hashtag. So by removing and then re-adding the hashtags you want to use in your image, you make your post the most recent post to use a certain hashtag. This applies even if you posted your image 2 years ago, or 2 seconds ago.
Please tell us what you think of this! Leave a comment if you tried this and it worked or if you have a question! I also want to know if you would use this tactic. Is it worth your time?