Oktopost is a tool I use a lot to ramp up the volume of social sharing and content recycling we do at Live And Social. It is built to help manage and distribute social media campaigns and updates quickly and efficiently. What more could you ask for? In this blog post I share with you some of my favourite aspects of Oktopost.
One of the key features that sets Oktopost ahead of other social sharing tools is how it is so campaign orientated. It is designed to house multiple campaigns, different types of sharing and to different social media channels too. It can run all of these at the same time and I have to say, the layout makes this pretty simple to understand and work out what is what, it’s very clear.
There are 2 calendars within Oktopost. One inside of each campaign you set up which will display only the social updates within that campaign and then a master calendar. The master calendar will display every social update you have scheduled from every campaign. One clever part about how Oktopost that makes your life much easier is in the way you can choose a colour for each campaign. So if you want campaign 1 to be shown in red, you can select that in the settings, Once you have done this, you will be able to see the red updates in the master calendar will be from campaign 1. If you choose another colour for each of your other campaigns you can then clearly see what campaigns are running and at what times and dates.
When you manually enter a new social update, this is what Oktopost calls an Asset. Think of a social media update as an Asset to your campaign that can help you generate results.
You can manually enter new updates and they will be stored within the campaign you are working inside of. For example, if you have created a campaign to re share your company blog content you will be able to re select that same update again and again to share whenever you like because it is an Asset to that campaign.
To further simplify using Assets, Oktopost cleverly separates the social updates you create for each social network. When you want to schedule an update, you must first select a social network and profile to post the update to, so you can then only select an Asset previously used for that social network. Clever huh?
Oktopost will even save the image and URL you add to an Asset so that you can share images and URLs in your social updates quickly and easily. Believe me, this was not always a feature that Oktopost made available and if you wanted to schedule a lot of social updates in one go, it took a lot longer to add the images back to each update for every time I wanted to share it.
Using Assets does make sharing a lot of content to your social media channels very easy. I am continuously working on new ways to reshare our content via Oktopost. I have 2 times per day that share our “evergreen” content via Oktopost, this is set up within one campaign to allow re selecting the same Assets again later on very easy.
As well as this, I also share every blog post we share through Oktopost. You can add up to 25 social media profiles to your account, so we have added our team social profiles so that I share the blog via the brand and team social accounts. I have set this blog sharing campaign up seperately too so that it does not get mixed in with any other campaigns we are running.
I have even set up another campaign very recently to help share our newest blog content again throughout the week and in the weeks to come. You can see how easy it is to share a lot of content via Oktopost now. This is merely 3 campaigns and a lot of content is shared through them, I have even carried out my day to day social sharing posting from Oktopost.
In many ways, Oktopost keeps it’s design, functions and layout very simple and clear which is why it is such a valuable tool. The campaigns clearly seperate everything within them. You can even set up a colour that each campaign will use to help you identify what posts are from which campaign in the calendar in Oktopost. Of course, you can see a calendar inside each campaign which only displays the updates from that campaign.
Using Assets is a fantastic way to re use the same social updates. Imagine how long it would take to share 50 blog posts multiple times and schedule the updates out of another social media scheduling too! This is a really clever way of organizing what updates you have already used and can then re use should you want to.
If you would like to know more about Oktopost and how Live And Social can help you use it call us for a chat on 08452781181. You can also reach us on Twitter by getting in touch with @LiveandSocial or emailing email@example.com