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Your Complete Guide To Effective Blog Post Optimisation

Posted by Ollie Whitfield, under , on May 19, 2016, No Comments
Your Complete Guide To Effective Blog Post Optimisation

Blog post optimisation must be done correctly otherwise Google and other search engines will not rank you highly in search. Your site traffic will fall and you will not be able to convert as many users on your site into leads and sales. Read Ollie Whitfield’s guide here on how to go about blog post optimisation…

Blog post optimisation works in stages

Blog post optimisation is not a 5 minute job. It’s a careful job and needs to be done right, and with proper time taken to do so.

With lots of the work being done before you even put the copy into your WordPress site (or other), the basic planning should be done by the writer. What keywords should you use, tags, embedded content and many other things. The blog manager or your editor should be planning way ahead of schedule looking at the keywords and search volumes. This will make the physical blog post optimisation work quite simple, more of a tidying up job than optimisation in fact.

Understanding blog post optimisation

Blog post optimisation starts with keyword planning, use of keywords in copy, headings and titles and then extends to further use of keywords in files you upload to the content. Use my slideshare below to learn more about these things and what order to work on them in:

Blog Post Optimisation Basic Training – Ollie Whitfield from Live And Social

Now that you know the basics watch my video below to get a more in depth look into successful blog post optimisation…

Final blog post optimisation tips

Take your time

You can’t rush blog post optimisation or you will end up doing a bad job. Take time, care and pay great attention to what you’re doing. Remember you are acting on behalf of your whole company and persuading Google that you’re worth reading, and ranking higher.

Take a break before publishing

After time looking at the same copy and words you naturally lose your attention to detail and can miss obvious mistakes. Take a break from your blog post optimisation work if you are spending more than 30 minutes on it, go away for a while and come back. You may notice mistakes, errors of judgement and things you want to change once you have refreshed yourself.

Consistency is key

Use a set of tags and stick to the same set, unless there are new topics you need to talk about. Use the same heading sizes, keep things organised.Your life will be easier, your audience will appreciate the steady scenery they see when they come to your blog. Nothing should be changing too often!

If you need training on how to write, optimise and use content for your business let us know. You can reach us at alive@liveandsocial.com or 0845 287 1181 to discuss training days.

How to Drive 4X More Instagram Traffic to Your Website

Posted by Ollie Whitfield, under , on April 21, 2016, No Comments
How to Drive 4X More Instagram Traffic to Your Website

Instagram notoriously makes life hard for marketers trying to drive traffic from the app/site to their website. The only click-able link you will find on Instagram will be in your profile, not in posts or anywhere else. But what do we gain from building a community on Instagram without driving them to our site to convert sales? What’s the use of trying to drive traffic to your site without knowing where they came from? In this blog post I detail how I’ve quadrupled our Instagram traffic, in one month. Read on…

Instagram traffic is all about “link in bio”

Trust me, I’ve tried every single way it’s possible to drive traffic from Instagram. My findings show that the link in the bio method works far, far better.

I have tried calls to action using customised bitly links in the post caption that are easy to type, in the hope users would type the link into their browser. I’ve tried calls to actions to read a blog post without the link at all but then the blog traffic is not measurable. There are only a couple of other ways you can drive Instagram traffic and they are very menial and hard work for little return.

Share blog posts

It’s easy to use Canva to create eye catching and striking posts for any social network. Instagram is one of those and for every blog post we share I promote it on Instagram.

My process is to use the featured image as the background of the post, put the title of the post at the top of the image and put our logo on the bottom right corner. Simple.

Once you’ve done that use Pushbullet, a desktop to phone (and vice versa) file sharing app. This is an easy way to send the link to the blog post and the image file to yourself. Alternatively you could email yourself, but I prefer Pushbullet.

You won’t drive much Instagram traffic to your site if you’re not sharing blog posts. They are the most interesting things your site has, in the eyes of a random person who’s never heard of your company before. Why would they be interested in looking at your site for no reason? They wouldn’t, which is why adding value through sharing a blog post will drive Instagram traffic to your site.

One post is a drop in the ocean

I dread to even think how many posts are shared per minute on Instagram. But one thing is for sure, it’s a lot of posts and you need to do something a little different to get seen and taken notice of. One way to do it is to post more than once. It sounds rally simple but it is effective.

If you have one post on Instagram directing people to your blog post, how many people will see it? It should be 3 times as many if you share 3 images promoting it. That gives you the best chance of driving more Instagram traffic.

Again, Canva is great for doing this or I use Typorama which is a brilliant quote creating app. Create a series of images and quotes that are different but talk about a similar theme to your blog post. In the caption direct people to your blog post, use the quote to get them thinking and the caption to drive them to you.

My Instagram traffic driving strategy is to post 3 times with the ideas above, 3 posts talking about a similar theme to the blog post with a CTA to the post.

Build a real community

There’s no doubt that it’s easier to build a real community of people who are interested in what you do than try and get random new people interested in you. Building a community is the way to make sure you get regular people on your site and engaging with your posts, maybe even sharing them themselves. People who really are interested in your company and work will actually go out of their way to read your blog post, look at what you’ve been doing etc. It’s these people who viewed my blog posts before when I tried different Instagram traffic driving methods. You’ll only make life easier for them to come to your site if you use the link in the bio method and you’ve built up a large community.

Hashtag appropriately

Don’t rely only on your existing audience though, when posting on Instagram you should always use hashtags to grow your audience and get more engagement. Don;t just throw in random hashtags that are not relevant to the blog post though, make sure you explore new ones first. Use Iconosquare to find good hashtags before posting. This will give you the best chance of being found, seen, liked, engaged and then driving Instagram traffic from your post.

Results

The proof is here in the pudding, take a look at our Google Analytics screenshot for Instagram traffic over the past few months.

If you and your team need better digital skills to do work like this get in touch with us. You can reach us at alive@liveandsocial.com or call 0845 287 1181.