Blog post optimisation must be done correctly otherwise Google and other search engines will not rank you highly in search. Your site traffic will fall and you will not be able to convert as many users on your site into leads and sales. Read Ollie Whitfield’s guide here on how to go about blog post optimisation…
Blog post optimisation works in stages
Blog post optimisation is not a 5 minute job. It’s a careful job and needs to be done right, and with proper time taken to do so.
With lots of the work being done before you even put the copy into your WordPress site (or other), the basic planning should be done by the writer. What keywords should you use, tags, embedded content and many other things. The blog manager or your editor should be planning way ahead of schedule looking at the keywords and search volumes. This will make the physical blog post optimisation work quite simple, more of a tidying up job than optimisation in fact.
Understanding blog post optimisation
Blog post optimisation starts with keyword planning, use of keywords in copy, headings and titles and then extends to further use of keywords in files you upload to the content. Use my slideshare below to learn more about these things and what order to work on them in:
Now that you know the basics watch my video below to get a more in depth look into successful blog post optimisation…
Final blog post optimisation tips
Take your time
You can’t rush blog post optimisation or you will end up doing a bad job. Take time, care and pay great attention to what you’re doing. Remember you are acting on behalf of your whole company and persuading Google that you’re worth reading, and ranking higher.
Take a break before publishing
After time looking at the same copy and words you naturally lose your attention to detail and can miss obvious mistakes. Take a break from your blog post optimisation work if you are spending more than 30 minutes on it, go away for a while and come back. You may notice mistakes, errors of judgement and things you want to change once you have refreshed yourself.
Consistency is key
Use a set of tags and stick to the same set, unless there are new topics you need to talk about. Use the same heading sizes, keep things organised.Your life will be easier, your audience will appreciate the steady scenery they see when they come to your blog. Nothing should be changing too often!
If you need training on how to write, optimise and use content for your business let us know. You can reach us at firstname.lastname@example.org or 0845 287 1181 to discuss training days.