Curata is a content sharing heavyweight tool that we at Live And Social LOVE. We have been Curata customers for a few months now and as our Social Media Exec, I have been using Curata to share content on our social media channels and Curata site ever since. Having had the most experience with Curata and using it so much, I wanted to show just how powerful and awesome Curata is and what it has done to help me achieve better results. Here’s what you should know about Curata…
Curata content organisation
The left pane inside of the Curata curate tab organises how you can search for all of the content that your streams and feeds draw in. At the top of the left pane menu, I can see the number of unpublished posts that I can go through and publish, I still have a lot left to work through!
As you look further down, there is a search bar. This is very helpful for finding the content that you want to share, you can use it in two ways. The first way is to search for a source (this is a publisher), i.e Social Media Examiner and then when you set up a source, any content that is unpublished by them will come up on the centre pane. You can do this search by source or individual author too. The other way to find content is by searching into your categories and topics to find all content on that subject.
Selecting and curating content
The curate tab is brilliant in Curata. The centre pane will display the stream of content that your current search returns, it will take you through all of the content that you have meeting that criteria.
You can change the view on the centre pane so that you don’t see as much information on each post, only the title will be displayed but I like seeing the image and description. Audiences love imagery, so I prefer to see the images. You will be able to see the title of the post, the featured image, a link and a description of the post. If a post seems interesting and share-worthy, simply click it and read it from the centre pane.
Categories and topics
One of the major factors that make Curata an excellent tool is the categories and tags that you work with to form your Curata site. The end goal of using Curata is to share great content on social media and then the same content will be published to your site in an area dedicated to curated content. So to organise this area of your site, you need to set up master categories and then topics as well as tags. Imagine that this would work exactly how selecting a category on your blog and adding relevant tags would work for you.
In the set up of these categories and topics you will need to set up the keywords that help Curata predefine what categories each piece on content will fall under. So for example, we have a category for “Content Creation”. To accurately help Curata automatically add the right bits of content into this category for me, I would need to set up keyword settings like “blogging” or “blog writing” within the category. This will save you so much time because with every piece of content you share, you should always select the right categories and topics so that your readers can find the content they want. If you don’t categorize at all or incorrectly, they will have a hard time finding the content they want.
This is a key part of curating content from within Curata. If you’re sharing the content you want your audience to read and selecting the most accurate categories you have, it is then much easier to set up and send automated emails to your audience. It’s very easy to set up newsletters that are highly customisable. I have set up some great newsletters that share content from all different categories that we share content around, I have even set up a newsletter to share content from particular sources only. This is a great way for your audience to catch up on what they have missed, especially of you created a weekly catch up newsletter.
Publishing is a stage along using Curata that in a sense is the beginning of where your work starts to be seen by other people. Lots of the work I have done on Curata has been in the setup and customisation. When you publish an article, this is where it crosses the line behind being all invisible to the world and then going out into the open. When it does go out live, it’s beyond vital to have everything set up well and properly.
When you publish a post from Curata, you have had to choose the categories, topics and tags that the article should be published under on your site before you do anything else. Once you’ve done this, you can then share it. There are options to “star” the piece of content, this makes it a “featured” post, one of the better posts you’d recommend in many ways. The last icon to click is the Manage Sharing button, this will open the gateway to sharing the piece of content across social media.
I have set up a good lot of profiles linked to our Curata instance. It’s awesome for sharing to Twitter, LinkedIn, Google Plus, Facebook and using a Buffer channel. You don’t have to publish the article straight away either, it’s very easy to choose a date and time to share the post at. Doing this inside of Curata feels very, very quick and simple. I think this is because the design of how you can do this within the Curata Manage Sharing screen, it’s concise. Just like using an iPhone, it’s so easy you do not need a manual.
When you use Curata, you are taking on the capability to share great content quickly, faster and more efficiently to your social media channels and then host a site that your audience can visit to find the content that matters in your industry. Having a Curata site is a brilliant way to establish thought leadership. When you house a platform that your audience can use to find out the latest, best and most interesting things about your industry and work, why would you not want to be the site that they visit to find this information? It’s about becoming a bank of resource, a trusted source of high quality information and knowledge, even if that knowledge is not even your own and is simply curated.
The site design can be influenced by your site CSS, so it will look very similar to the current layout your site has to be consistent. And quite honestly, I’m very excited that we are building a new website, it will look awesome when it goes live and the appearance and design will make our Curata site look stunning, I hope!
As I mentioned previously, there is a lot you can do with Curata.
The most obvious thing to do with the content you draw into your Curata instance is to share it on social media. Once it is organized into categories and topics I find it is very easy to get to what I want and then share it. It would take me up to and over 2 hours to do my morning sharing before we started using Curata. I now do it in just under an hour with a much higher volume and quality of content.
Once your site is live and integrated to your website the newsletters feature starts to come in to play. It’s a great way to find out who loves reading your content and visits your Curata site often to refresh themselves with the industry and it’s latest news and insights. Even the newsletter style and design is customizable, so you really can make your site and newsletter look slick and shiny quite easily.
I cannot directly say that Curata has 100% been the reason for certain successes we have had recently, but I am certain it has had a big hand in them.
The first notable success I found reason to credit Curata with was how our Klout score gained 5 points within 2 months. For nearly a year we were always around 55, but once I started using Curata and ramped up the volume of social sharing from it, I noticed our Klout score trickled upwards. It is now at 62, and I expect that to continue to climb.
Our follower count/likes have increased on nearly every social channel we are present on. I can’t share content to our Pinterest account through Curata, but the main channels I do share to (Twitter, Facebook, Google Plus and LinkedIn) have now got a bigger audience than we previously had. Most notably, our Twitter following has raised to over 1,500 now since we first used Curata. It was around 1000 at the time, so although the growth we saw was not in the thousands, it was still a big increase to our audience.
On a personal level I am now able to work on other projects that we do at Live And Social. I have now got more time in my day to work on other things because I am now free for up to an hour and a half per day more than before. On average that is about 5 hours per week and around 20 hours per month, so I think we are seeing a lot more work being done by me because of this. I can get more involved in writing our own blog content, which I have been heavily involved in of late because of my practice and experience in using Curata. I continually carry out my daily sharing a little bit faster too, but still maintain the same results and consistency. So I can only continue to become more valuable to the business and hopefully generate even more results and money.
That’s why I freakin’ love Curata.
If you would like to know about how Curata can help your business and how Live And Social can help you call us on 08452781181. You can reach us on Twitter too by getting in touch with @LiveandSocial or emailing firstname.lastname@example.org.