Guest blogging is a good opportunity to put the right people in your business on the map as thought leaders and experts in their field. It creates backlinks back to your websites and established authority when done right. But the real question is how do you secure those really awesome guest blogging opportunities?
If you’re looking for a guest blogging opportunity with Live And Social we look for writers in a variety of fields from finance, digital, email marketing, design, creative careers, recruitment, executive level, media, PR and more. To apply visit our website here.
Have your own blog
The number one way to find a guest blogging opportunity is to have your own blog. Use the sidebar to promote the fact that you guest blog. People will visit your blog, see that you’re an expert in a particular field and your call-to-action will give them an easy way to contact you about their opportunity.
Be active on social media
An expert who is also active on social media has extra benefits. A company will see your followers and instantly like you because they know you have a large following. When your blog is published a business will need help in promoting it and by giving it a few tweets yourself you can help them amplify their content.
Sign up to guest blog sites
Use Google to find opportunities
Try using your industry keyword and one of the following phrases from Neil Patel.
- “submission guidelines”
- “guest post guidelines”
- “accepting guest posts”
- “contribute an article”
- “submit content”
- “guest post”
- “want to write”
- “write for us”
- “add a post”
- “become a contributor”
- “guest post by”
- “submit your post”
Use Twitter advanced search to find opportunities
Using the same keywords and formula as you did in your Google search, make the same search query into Twitter and see who is talking about needing guest bloggers. The search below was simply for anyone who posted an update including the phrase “looking for a guest blogger”. As I scrolled down I noticed not everything was in my field so if I wanted to narrow the search I could go for “looking for a guest blogger” AND “social media” as a search for anyone who uses both phrases in one Tweet.
The results for this produced more accurate findings but less frequent. Make sure to click on the ‘Live’ tab when you have completed your search to find the most recent updates.
Create a list of top sites
When you’re looking for guest blogging opportunities it’s a good idea to write a list of the top places in your industry. Start with a list of the top sites you want to blog for and then do a search on Google to find out where the most influential people in your industry are blogging. Google their names and you will quickly find their guest posts. In the image below I search for a top influencer name and you can see where I have found his guest blog in red.
Send a pitch
When sending a pitch to a website that accepts open submission you need to make sure that you follow the guidelines and create something awesome for them. For sites that don’t you need to find a person to contact in that organisation so you can request to submit content for their website.
Once you have shown that you are an expert on your own field and that you are an influencer with your own audience then finding the opportunity and pitching it becomes an easy task. The better you are at talking about your industry and being an influencer, the more and more guest blog opportunities will come to you. But make sure to advertise that you are a guest blogger on your blog, email signature and wherever else you can.
Have any ideas on finding a guest blogging opportunity that I didn’t share here? Let me know about it in the comments or on Twitter @MyCreative_UK