• From strategy to engagement, we will help you to become

    Social media experts

    Social Media Experts
  • Live+Social can help you to become a

    Social business

    Social Business
  • Working together, we’ll ensure that you are always in the

    Conversation

    Conversation

Work with us

Choose from our individual services to maximise your impact, or let us set up your social media activities from scratch. However you work with us, Live+Social will help you to become a successful social business. Communication is everything – so tell us your goals and we’ll help you to achieve them.

Testimonial

view all

Jonnie came highly recommended and provided us with market/competitor analysis, a crash course in effective social media techniques and a sound basis for our social media strategy. Jonnie was extremely helpful, over-delivered on our original agreement and…

Adam Collins, MD Doofa

Social media knowledge

Discover the social media knowledge that you need to succeed. The Live+Social newsletter, brings you expert insights, case studies, guidance and best practice on how to become an influential social business. Simply add your email address below to start receiving quality content.

Curata: Why We Freakin’ Love It And How to Use It

Posted by Ollie Whitfield, under , on May 21, 2015, No Comments
Curata logo

Curata is a content sharing heavyweight tool that we at Live And Social LOVE. We have been Curata customers for a few months now and as our Social Media Exec, I have been using Curata to share content on our social media channels and Curata site ever since. Having had the most experience with Curata and using it so much, I wanted to show just how powerful and awesome Curata is and what it has done to help me achieve better results. Here’s what you should know about Curata…

Curata content organisation

The left pane inside of the Curata curate tab organises how you can search for all of the content that your streams and feeds draw in. At the top of the left pane menu, I can see the number of unpublished posts that I can go through and publish, I still have a lot left to work through!

As you look further down, there is a search bar. This is very helpful for finding the content that you want to share, you can use it in two ways. The first way is to search for a source (this is a publisher), i.e Social Media Examiner and then when you set up a source, any content that is unpublished by them will come up on the centre pane. You can do this search by source or individual author too. The other way to find content is by searching into your categories and topics to find all content on that subject.

Selecting and curating content

The curate tab is brilliant in Curata. The centre pane will display the stream of content that your current search returns, it will take you through all of the content that you have meeting that criteria.

You can change the view on the centre pane so that you don’t see as much information on each post, only the title will be displayed but I like seeing the image and description. Audiences love imagery, so I prefer to see the images. You will be able to see the title of the post, the featured image, a link and a description of the post. If a post seems interesting and share-worthy, simply click it and read it from the centre pane.

Categories and topics

One of the major factors that make Curata an excellent tool is the categories and tags that you work with to form your Curata site. The end goal of using Curata is to share great content on social media and then the same content will be published to your site in an area dedicated to curated content. So to organise this area of your site, you need to set up master categories and then topics as well as tags. Imagine that this would work exactly how selecting a category on your blog and adding relevant tags would work for you.

In the set up of these categories and topics you will need to set up the keywords that help Curata predefine what categories each piece on content will fall under. So for example, we have a category for “Content Creation”. To accurately help Curata automatically add the right bits of content into this category for me, I would need to set up keyword settings like “blogging” or “blog writing” within the category. This will save you so much time because with every piece of content you share, you should always select the right categories and topics so that your readers can find the content they want. If you don’t categorize at all or incorrectly, they will have a hard time finding the content they want.

This is a key part of curating content from within Curata. If you’re sharing the content you want your audience to read and selecting the most accurate categories you have, it is then much easier to set up and send automated emails to your audience. It’s very easy to set up newsletters that are highly customisable. I have set up some great newsletters that share content from all different categories that we share content around, I have even set up a newsletter to share content from particular sources only. This is a great way for your audience to catch up on what they have missed, especially of you created a weekly catch up newsletter.

Publishing

Publishing is a stage along using Curata that in a sense is the beginning of where your work starts to be seen by other people. Lots of the work I have done on Curata has been in the setup and customisation. When you publish an article, this is where it crosses the line behind being all invisible to the world and then going out into the open. When it does go out live, it’s beyond vital to have everything set up well and properly.

When you publish a post from Curata, you have had to choose the categories, topics and tags that the article should be published under on your site before you do anything else. Once you’ve done this, you can then share it. There are options to “star” the piece of content, this makes it a “featured” post, one of the better posts you’d recommend in many ways. The last icon to click is the Manage Sharing button, this will open the gateway to sharing the piece of content across social media.

I have set up a good lot of profiles linked to our Curata instance. It’s awesome for sharing to Twitter, LinkedIn, Google Plus, Facebook and using a Buffer channel. You don’t have to publish the article straight away either, it’s very easy to choose a date and time to share the post at. Doing this inside of Curata feels very, very quick and simple. I think this is because the design of how you can do this within the Curata Manage Sharing screen, it’s concise. Just like using an iPhone, it’s so easy you do not need a manual.

Curata site

When you use Curata, you are taking on the capability to share great content quickly, faster and more efficiently to your social media channels and then host a site that your audience can visit to find the content that matters in your industry. Having a Curata site is a brilliant way to establish thought leadership. When you house a platform that your audience can use to find out the latest, best and most interesting things about your industry and work, why would you not want to be the site that they visit to find this information? It’s about becoming a bank of resource, a trusted source of high quality information and knowledge, even if that knowledge is not even your own and is simply curated.

The site design can be influenced by your site CSS, so it will look very similar to the current layout your site has to be consistent. And quite honestly, I’m very excited that we are building a new website, it will look awesome when it goes live and the appearance and design will make our Curata site look stunning, I hope!

Capabilities

As I mentioned previously, there is a lot you can do with Curata.

The most obvious thing to do with the content you draw into your Curata instance is to share it on social media. Once it is organized into categories and topics I find it is very easy to get to what I want and then share it. It would take me up to and over 2 hours to do my morning sharing before we started using Curata. I now do it in just under an hour with a much higher volume and quality of content.

Once your site is live and integrated to your website the newsletters feature starts to come in to play. It’s a great way to find out who loves reading your content and visits your Curata site often to refresh themselves with the industry and it’s latest news and insights. Even the newsletter style and design is customizable, so you really can make your site and newsletter look slick and shiny quite easily.

Our results

I cannot directly say that Curata has 100% been the reason for certain successes we have had recently, but I am certain it has had a big hand in them.

The first notable success I found reason to credit Curata with was how our Klout score gained 5 points within 2 months. For nearly a year we were always around 55, but once I started using Curata and ramped up the volume of social sharing from it, I noticed our Klout score trickled upwards. It is now at 62, and I expect that to continue to climb.

Our follower count/likes have increased on nearly every social channel we are present on. I can’t share content to our Pinterest account through Curata, but the main channels I do share to (Twitter, Facebook, Google Plus and LinkedIn) have now got a bigger audience than we previously had. Most notably, our Twitter following has raised to over 1,500 now since we first used Curata. It was around 1000 at the time, so although the growth we saw was not in the thousands, it was still a big increase to our audience.

On a personal level I am now able to work on other projects that we do at Live And Social. I have now got more time in my day to work on other things because I am now free for up to an hour and a half per day more than before. On average that is about 5 hours per week and around 20 hours per month, so I think we are seeing a lot more work being done by me because of this. I can get more involved in writing our own blog content, which I have been heavily involved in of late because of my practice and experience in using Curata. I continually carry out my daily sharing a little bit faster too, but still maintain the same results and consistency. So I can only continue to become more valuable to the business and hopefully generate even more results and money.

That’s why I freakin’ love Curata.

If you would like to know about how Curata can help your business and how Live And Social can help you call us on 08452781181. You can reach us on Twitter too by getting in touch with @LiveandSocial or emailing alive@liveandsocial.com.

Get up to Speed with Social Media Influencer Outreach

Posted by Natasha Aidinyantz, under , on May 19, 2015, No Comments
Get up to Speed with Social Media Influencer Outreach

Our Social Media Executive, Ollie Whitfield recently wrote a post about influence on social media describing what makes someone influential. In this post I will look at how to find and engage with influencers online as well as a brief understanding of the power of influencers. Starting with an example of a party…

If you go to a party where the host is your best friend, you will get introduced to a lot of people your best friend knows. If you go to a party where the host is only an acquaintance, you may not be introduced to as many people. The same goes for social media influence. If you want to engage with an influencer you have to build a relationship with them. But first you must make sure that they are the right influencer for your brand.

Finding the right influencer

influencer outreach

Just because Justin Beiber is one of the most popular people on Twitter doesn’t make him an influencer for your brand. The diagram above comes from an article in Social Media Today written by Travis Huff and is a great visualisation of influence on social media. If someone like Justin Beiber retweets you, you will get reach but no one will really be influenced especially if you’re in a niche brand.

To find the right influencer you need to look more specifically at people in your community who are active online and are passionate about the same things as your company. It’s a lot easier to get someone like this to talk about you online and the results will be more successful for your brand because your influencer is engaging with the right people. Instead of a bunch of Beliebers checking out your product or service you get your updates in front of people who are more likely to buy in to your product.

Another way to find influencers online is to use Buzzsumo.

influence buzzsumo

After signing up to an account with Buzzsumo you have an option in the top menu to click on ‘influencers’. You can then search for keywords to find influencers in your specific topic area. It’s even more exciting that you can search by type (company, blogger, journalist and regular people).

Buzzsumo shows you a page authority score and allows you to see their Twitter followers average tweets. While you can do a lot from Buzzsumo I would still recommend looking at their website and profile off the platform to make sure they are a real influencer and match your company brand well. Things you should look at are:

  • Who are their followers?
  • How much do they talk about your product/service/industry?
  • How much engagement they get from their followers?
  • How much they retweet and interact with other people?
  • How active they are and at what times? – you want an influencer who is going to be able to influence your audience at the same time your audience is online.
an important thing to remember is that you will have different influencers existing in different channels online. An influencer on Twitter might not be an influencer on Pinterest for example.

So now that you know how to find an influencer and what you need to look for in an influencer, you probably want to know how to build a relationship with them online.

Step 1 – stalk them

No not in real life – online! If they’re on Twitter you should add them to a list and Facebook you can add them to an interest list to keep an eye on them. On other channels bookmark them and visit their social channel once a day to see what they are posting about. Then make sure to engage with their updates.

Comment on anything that is relevant to you and that you are passionate about and watch out for any opportunities that will allow you to mention your brand or your product. Remember that you are still building a relationship at this stage so anything that seems like sales won’t be treated as well. Try and avoid anything sales like and stick to engagement and communication.

Step 3 – excite them

If you are looking for a celebrity influencer, you will have to pay through the roof to get them to advocate for your brand. The power isn’t so much in numbers but in the quality of numbers. If you are looking for a blogger to write a guest post for example you might not have to pay through the roof if you can show them that your blog gets a significant amount of viewers and they will be promoted well on your active social channels. This is a lot less to pay for a lot more in return.

Another way to excite your influencers is to invite them all to an event or send them all a free sample. We worked with a drink brand launch earlier in the year and sent drink samples to a select group of online influencers who later tweeted and blogged about the drink, bringing about a 2 million reach on Twitter for their hashtag #MyFirstAzizi.

Step 4 – empower your customers

Word-of-mouth marketing isn’t dead yet – so why not harness the influence of your very own customers? You should be adding your customers to your social media channels and engaging with them on here to build your relationships. You can then send out competitions and prizes for people who help you create content or refer your product.

A great use of user-generated-content is My Starbuck’s Idea asking Starbucks fans to submit ideas for making Starbucks better. The ideas are featured on the website and social media and Starbucks get free submissions on ideas to make their shops a better place. Everyone’s a winner.

Step 5 – create advocates

Advocates are people who love your brand so much they rave about you all the time. Your company wants as many of these people as possible. Advocates practically decrease the need for a marketing budget as they start to market your company for you! This frees up budget for more creative marketing like TV advertising.

Turning someone into an advocate involves finding people who really like your brand and getting them to fall in love with your brand. Take a look at Fiesta Movement campaign from Ford. Ford asked it’s social media followers who wanted a free Ford Fiesta in return for becoming an advocate and 50,000 people put their hands up. Ford was able to pick the 100 most influential subjects and give them a free Fiesta. At each stage of the campaign they were filmed and social media updates were created to share the excitement. This led to:

  • 4.3 million YouTube views thus far
  • 500,000+ Flickr views
  • 3 million+ Twitter impressions
  • 50,000 interested potential customers, 97% of which didn’t own a Ford to begin with

So finding influencers is all about finding people who would be excited about your product and be able to share stories of your brand with their audience of similar people. The best way to start looking for influencers is to look for people who are already following your brand. Start inwardly and then look outwards!

Have you got any questions or stories on social media influencers? Tell us the comment box below or by tweeting us at @liveandsocial.